Unique identifier for this pricing option within the product
Cost per acquisition (conversion event)
The conversion event type that triggers billing (e.g., purchase, lead, app_install)
Optionalcustom_Name of the custom event when event_type is 'custom'. Required when event_type is 'custom', ignored otherwise.
Optionalevent_When present, only events from this specific event source count toward billing. Allows different CPA rates for different sources (e.g., online vs in-store purchases). Must match an event source configured via sync_event_sources.
ISO 4217 currency code
Fixed price per acquisition in the specified currency
Optionalmin_Minimum spend requirement per package using this pricing option, in the specified currency
Optionalprice_Optionaleligible_Adjustment kinds applicable to this pricing option. Tells buyer agents which adjustments are available before negotiation. When absent, no adjustments are pre-declared — the buyer should check price_breakdown if present.
Cost Per Acquisition pricing. Advertiser pays a fixed price when a specified conversion event occurs. The event_type field declares which event triggers billing (e.g., purchase, lead, app_install).