EventType:
| "page_view"
| "view_content"
| "select_content"
| "select_item"
| "search"
| "share"
| "add_to_cart"
| "remove_from_cart"
| "viewed_cart"
| "add_to_wishlist"
| "initiate_checkout"
| "add_payment_info"
| "purchase"
| "refund"
| "lead"
| "qualify_lead"
| "close_convert_lead"
| "disqualify_lead"
| "complete_registration"
| "subscribe"
| "start_trial"
| "app_install"
| "app_launch"
| "contact"
| "schedule"
| "donate"
| "submit_application"
| "custom"
Standard marketing event types for event logging, aligned with IAB ECAPI