A mapping from universal macro token (e.g. '{GDPR}') to either:
'{GDPR}'
{ native: string }
%%GDPR%%
{ value: string }
A mapping from universal macro token (e.g.
'{GDPR}') to either:{ native: string }— inserted verbatim (not percent-encoded), for downstream ad-server tokens like%%GDPR%%.{ value: string }— inserted after RFC 3986 unreserved-whitelist percent-encoding, for seller-supplied data values.