Discriminator identifying this as a zip-bundled asset. See /schemas/creative/asset-types for the registry.
URL where the zip archive is hosted. Must be HTTPS.
Optionalmax_Maximum file size in kilobytes. Receivers should reject zips exceeding this.
Optionalentry_Relative path to the entry file within the zip (typically 'index.html'). Receivers default to 'index.html' if absent.
Optionalallowed_File extensions permitted inside the zip (e.g., ['html', 'css', 'js', 'png', 'jpg', 'svg', 'webp', 'json', 'woff2']). Receivers may reject zips containing other extensions.
Optionalbackup_Fallback image URL for environments that cannot render the bundled creative (e.g., non-HTML5 endpoints, ad blockers). Recommended for HTML5 banners.
OptionaldigestOptional SHA-256 content digest of the zip archive (sha256:
OptionalaccessibilitySelf-declared accessibility properties for this opaque creative
Optionalalt_text?: stringText alternative describing the creative content
Optionalkeyboard_navigable?: booleanWhether the creative can be fully operated via keyboard
Optionalmotion_control?: booleanWhether the creative respects prefers-reduced-motion or provides pause/stop controls
Optionalscreen_reader_tested?: booleanWhether the creative has been tested with screen readers
Optionalprovenance
Bundled creative asset delivered as a zip archive — typically an HTML5 banner with index.html plus supporting CSS, JS, images, and fonts. Receivers unpack the zip, validate internal structure, and serve contents from CDN. Distinct from inline HTML (html asset) and from third-party tag URLs (url asset with url_type tracker_script).