Optionaladcp_The AdCP major version the buyer's payloads conform to. Sellers validate against their supported major_versions and return VERSION_UNSUPPORTED if unsupported. When omitted, the seller assumes its highest supported version.
Rights grant identifier from acquire_rights response
Optionalend_New end date for the rights grant (must be >= current end_date). Extending the grant may re-issue generation credentials with updated expiration.
Optionalimpression_New impression cap for the grant. Must be >= impressions already delivered.
Optionalpricing_Switch to a different pricing option from the original get_rights offering. The new option must be compatible with the existing grant's uses and countries.
OptionalpausedPause or resume the rights grant. When paused, generation credentials are suspended and creative delivery should stop. When resumed, credentials are re-activated.
Optionalpush_Client-generated idempotency key for safe retries. MUST be unique per (seller, request) pair to prevent cross-seller correlation. Use a fresh UUID v4 for each request.
OptionalcontextOptionalext
Modify an existing rights grant — extend dates, adjust impression caps, change pricing, or pause/resume. Parallels update_media_buy. Only the fields provided are updated; omitted fields remain unchanged.