Percentage of media spend charged for this signal. When max_cpm is set, the effective rate is capped at that CPM — useful for platforms like The Trade Desk that use percent-of-media pricing with a CPM ceiling.
Percentage of media spend, e.g. 15 = 15%
Optional
Optional CPM cap. When set, the effective charge is min(percent × media_spend_per_mille, max_cpm).
ISO 4217 currency code for the resulting charge
Percentage of media spend charged for this signal. When max_cpm is set, the effective rate is capped at that CPM — useful for platforms like The Trade Desk that use percent-of-media pricing with a CPM ceiling.