Business outcome measurement capabilities included with a product (e.g., incremental sales lift, brand lift, foot traffic). Distinct from delivery_measurement, which declares who counts ad impressions.
Type of measurement
Attribution methodology
Optional
Attribution window as a structured duration (e.g., {"interval": 30, "unit": "days"}).
Reporting frequency and format
Business outcome measurement capabilities included with a product (e.g., incremental sales lift, brand lift, foot traffic). Distinct from delivery_measurement, which declares who counts ad impressions.