OptionalaccountsFilter creatives by owning accounts. Useful for agencies managing multiple client accounts.
OptionalstatusesFilter by creative approval statuses
OptionaltagsFilter by creative tags (all tags must match)
Optionaltags_Filter by creative tags (any tag must match)
Optionalname_Filter by creative names containing this text (case-insensitive)
Optionalcreative_Filter by specific creative IDs
Optionalcreated_Filter creatives created after this date (ISO 8601)
Optionalcreated_Filter creatives created before this date (ISO 8601)
Optionalupdated_Filter creatives last updated after this date (ISO 8601)
Optionalupdated_Filter creatives last updated before this date (ISO 8601)
Optionalassigned_Filter creatives assigned to any of these packages. Sales-agent-specific — standalone creative agents SHOULD ignore this filter.
Optionalmedia_Filter creatives assigned to any of these media buys. Sales-agent-specific — standalone creative agents SHOULD ignore this filter.
OptionalunassignedFilter for unassigned creatives when true, assigned creatives when false. Sales-agent-specific — standalone creative agents SHOULD ignore this filter.
Optionalhas_When true, return only creatives that have served at least one impression. When false, return only creatives that have never served.
Optionalindicator_Return creatives with at least one package assignment carrying any requested current indicator type. Values within this field use OR logic; this field composes with other filters using AND logic. Sales-agent-specific: sellers support this filter only when media_buy.relationship_notifications.projection_tasks includes list_creatives. Other agents SHOULD ignore it and apply remaining filters. Buyers needing exact results MUST verify capability support and paginate the outer result set; assignment_projection: matching bounds nested rows.
Optionalconcept_Filter by creative concept IDs. Concepts group related creatives across sizes and formats (e.g., Flashtalking concepts, Celtra campaign folders, CM360 creative groups).
Optionalformat_Optionalformat_Filter by canonical format kinds. Returns creatives matching any supplied kind.
Optionalasset_Filter by asset types present on direct object values in the creative's top-level assets map. A creative matches when any directly assigned object has an asset_type in this array (OR within this field); this filter is conjunctive with every other active filter (AND across fields). Do not inspect array-valued slots or recurse into nested asset fields such as cards[].media; broader traversal is deferred. Agents that do not implement this filter MUST ignore it and apply the remaining filters rather than reject the request. Exact asset-type values use the shared AssetContentType vocabulary; published_post selects existing-published-post reference creatives without relying on publisher-specific format IDs.
Optionalhas_When true, return only creatives with dynamic variables (DCO). When false, return only static creatives.
Optionalext
Filter criteria for querying creatives from a creative library. By default, archived creatives are excluded from results. To include archived creatives, explicitly filter by status='archived' or include 'archived' in the statuses array.