Discriminator identifying this as an HTML asset. See /schemas/creative/asset-types for the registry.
HTML content
OptionalversionHTML version (e.g., 'HTML5')
OptionalaccessibilitySelf-declared accessibility properties for this opaque creative
Optionalalt_text?: stringText alternative describing the creative content
Optionalkeyboard_navigable?: booleanWhether the creative can be fully operated via keyboard
Optionalmotion_control?: booleanWhether the creative respects prefers-reduced-motion or provides pause/stop controls
Optionalscreen_reader_tested?: booleanWhether the creative has been tested with screen readers
Optionalprovenance
Inline HTML content asset. For seller-hosted HTML5 banner bundles, use the zip asset type. For third-party display markup or paired redirects, use the display_tag asset so the trafficking representation remains explicit.