The house (corporate entity) this brand belongs to. Always returned regardless of authorization level.
House domain (e.g., nikeinc.com)
House display name
Localized brand names with BCP 47 locale code keys (e.g., 'en_US', 'fr_CA'). Bare language codes ('en') are accepted as wildcards for backwards compatibility.
OptionaldescriptionBrand description
OptionalindustriesBrand industries.
Optionalkeller_Brand architecture type: master (primary brand of house), sub_brand (carries parent name), endorsed (independent identity backed by parent), independent (operates separately)
OptionallogosBrand logos. Public callers get standard logos; authorized callers also receive high-res variants. Shape matches brand.json logo definition.
URL to the logo asset
Optionalorientation?: "square" | "horizontal" | "vertical" | "stacked"Logo aspect ratio orientation
Optionalbackground?: "dark-bg" | "light-bg" | "transparent-bg"Background compatibility
Optionalvariant?: "primary" | "secondary" | "icon" | "wordmark" | "full-lockup"Logo variant type
Optionaltags?: string[]Additional semantic tags
Optionalusage?: stringWhen to use this logo variant
Optionalwidth?: numberWidth in pixels
Optionalheight?: numberHeight in pixels
OptionalcolorsBrand color palette. Each role accepts a single hex color or an array of hex colors. Shape matches brand.json colors definition.
OptionalfontsBrand typography. Each key is a role name (e.g., 'primary', 'secondary') referenced by type_scale entries. Values are either a CSS font-family string or a structured object with family name and font files. Shape matches brand.json fonts definition.
CSS font-family name
Optionalfiles?: {Optionalopentype_features?: string[]OpenType feature tags to enable (e.g., ['ss01', 'tnum'])
Optionalfallbacks?: string[]Ordered fallback font-family names for script coverage
Optionalprimary?: Primary font family
Optionalsecondary?: Secondary font family
Optionalvisual_Structured visual rules for generative creative systems (photography, graphic_style, colorways, type_scale, motion). Matches brand.json visual_guidelines definition. Authorized callers only.
OptionaltoneBrand voice and messaging guidelines
Optionalvoice?: stringBrand personality described as comma-separated adjectives (e.g., 'enthusiastic, warm, competitive')
Optionalattributes?: string[]Personality traits that characterize the brand voice, used as prompt guidance
Optionaldos?: string[]Approved messaging approaches, content themes, and reference points
Optionaldonts?: string[]Prohibited topics, competitor references, and phrasings to avoid
OptionaltaglineBrand tagline or slogan. Accepts a plain string or a localized array matching the names pattern.
Optionalvoice_Voice synthesis configuration for AI-generated audio
OptionalassetsAvailable brand assets (images, audio, video). Authorized callers only. Shape matches brand.json asset definition.
Unique identifier
URL to CDN-hosted asset file
Optionaltags?: string[]Tags for discovery
Optionalname?: stringHuman-readable name
Optionaldescription?: stringAsset description or usage notes
Optionalwidth?: numberImage/video width in pixels
Optionalheight?: numberImage/video height in pixels
Optionalduration_seconds?: numberVideo/audio duration in seconds
Optionalfile_size_bytes?: numberFile size in bytes
Optionalformat?: stringFile format (e.g., 'jpg', 'mp4')
OptionalrightsRights availability summary. For detailed pricing, use get_rights.
Optionalavailable_uses?: RightUse[]Optionalcountries?: string[]Countries where rights are available (ISO 3166-1 alpha-2). If omitted, rights are available worldwide.
Optionalexcluded_countries?: string[]Countries excluded from availability (ISO 3166-1 alpha-2)
Optionalexclusivity_model?: stringOptionalcontent_restrictions?: string[]Optionalavailable_Fields available but not returned in this response due to authorization level. Tells the caller what they would gain by linking their account via sync_accounts. Values match the request fields enum.
OptionalcontextOptionalext
Brand identifier