OptionalvalueMonetary value of the event (should be accompanied by currency)
OptionalcurrencyISO 4217 currency code
Optionalorder_Unique order or transaction identifier
Optionalcontent_Item identifiers for catalog attribution. Values are matched against catalog items using the identifier type declared by the catalog's content_id_type field (e.g., SKUs, GTINs, or vertical-specific IDs like job_id).
Optionalcontent_Category of content associated with the event (e.g., 'product', 'job', 'hotel'). Corresponds to the catalog type when used for catalog attribution.
Optionalcontent_Name of the product or content
Optionalcontent_Category of the product or content
Optionalnum_Number of items in the event
Optionalsearch_Search query for search events
Optionalprogress_Content progress percentage reached, primarily for watch_milestone events. Use 25, 50, 75, or 100 for quartiles, or another publisher-defined threshold. Do not use value for non-monetary progress.
Optionalprogress_Content progress duration reached in seconds, primarily for watch_milestone events. Use when the milestone is time-based rather than percentage-based.
OptionalcontentsPer-item details for e-commerce events
Optionalext
Event-specific data (value, currency, items, etc.)