Unique identifier for this pricing option within the product
Cost per 1,000 impressions
ISO 4217 currency code
Optionalfixed_Fixed price per unit. If present, this is fixed pricing. If absent, auction-based.
Optionalfloor_Minimum acceptable bid for auction pricing (mutually exclusive with fixed_price). Bids below this value will be rejected.
Optionalmax_When true, bid_price is interpreted as the buyer's maximum willingness to pay (ceiling) rather than an exact price. Sellers may optimize actual clearing prices between floor_price and bid_price based on delivery pacing. When false or absent, bid_price (if provided) is the exact bid/price to honor.
Optionalprice_Optionalmin_Minimum spend requirement per package using this pricing option, in the specified currency
Optionalprice_Optionaleligible_Adjustment kinds applicable to this pricing option. Tells buyer agents which adjustments are available before negotiation. When absent, no adjustments are pre-declared — the buyer should check price_breakdown if present.
Cost Per Mille (cost per 1,000 impressions) pricing. If fixed_price is present, it's fixed pricing. If absent, it's auction-based.